Automec São Paulo 2025: A Fusion of Tradition and Innovation

We are thrilled to share the highlights of our successful participation at Automec São Paulo 2025 (April 22-26), Brazil’s premier automotive trade fair. This year, we elevated our brand presence with a striking Neo-Chinese pavilion, blending traditional architectural elegance with modern automotive innovation.

Our booth design featured classical Chinese eaves and a refined color palette, creating a visually stunning space that showcased our products while emphasizing our cultural heritage. The unique aesthetic drew significant attention, reinforcing our identity as a globally minded Chinese brand with deep roots.

To engage visitors, we hosted interactive cultural experiences:

Live Chinese tea ceremonies, where we served freshly brewed tea to guests—an inviting touch that fostered meaningful conversations.

Hanfu dress-up sessions, allowing attendees to wear traditional Chinese attire and take photos, which became a huge hit across industries, from distributors to engineers.

The response was overwhelmingly positive, with many praising the seamless blend of culture and commerce. The Wellfar campaign achieved its goals, strengthening client relationships and generating promising leads.

We thank all our partners and visitors for making this event a success. Stay tuned for more innovations as we continue bridging East and West in the automotive world!